Quotes by Yvon Chouinard

Yvon Chouinard

…it’s always been difficult for us to lead an examined life as a corporation. I’ve always felt like a company has the responsibility to not wait for the government to tell it what to do, or to wait for the consumer to tell it what to do, but as soon as it finds out it’s doing something wrong, stop doing it.

Business

Government

Responsibility

…it’s the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.

Business

Goal

Wind

A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.

Real

Today

Years

At Patagonia, making a profit is not the goal because the Zen master would say profits happen ‘when you do everything else right’.

Goal

Masters

Patagonia

Doing risk sports had taught me another important lesson: never exceed your limits. You push the envelope and you live for those moments when you’re right on the edge, but you don’t go over. You have to be true to yourself; you have to know your strengths and limitations and live within your means. The same is true for a business. The sooner a company tries to be what it is not, the sooner it tries to ‘have it all,’ the sooner it will die.

Mean

Over You

Sports

Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible.

Lasts

Long

Nature

Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to a simpler way allows us to regain our dignity, puts us in touch with the land, and makes us value human contact again.

Excess

Land

Way

Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business.

People

School

Way

I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should be displaced. Failing that, I try to work with those companies and help them change the way they think about our resources.

Believe

Growth

Thinking

I live for the moment. I’m basically a Buddhist-type person. I’m just here right now, and I don’t think about what’s going to happen a hundred years from now. I try to concentrate on what’s going on right now. But I’m really trying to run this company like it is going to be here a hundred years from now. That’s what’s important.

Buddhist

Business

Running

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Action

Adventure

Believe

Book

Buddhist

Business

Choices

Climbing

Climbs

Clothes

Conquistadors

Creating

Difficult

Educate

Emotional

Enjoyable

Entrepreneur

Excess

Eye

Feet

Giving

Goal

Government

Growth

Hate

Jobs

Journey

Land

Lasts

Left

Length

Living Right

Long

Lying

Masters

Mean

Mlm

Movement

Nature

Over You

Pants

Passion

Past

Patagonia

People

Political

Positivity

Pride

Purpose

Quality

The Future Blueprint

Tool

The Home Therapist: Anti Anxiety

Tool

The Autobiography

Tool

The Behaviour Diary

Tool

The Dating Diary

Tool

The Relationship Therapist

Tool

Quotes by Yvon Chouinard

Yvon Chouinard

…it’s the same with business. If you focus on the goal and not the process, you inevitably compromise. Businessmen who focus on profits wind up in the hole. For me, profit is what happens when you do everything else right.

A real capitalist knows that $10 given today does a lot more good than $100 given 10 years from now.

At Patagonia, making a profit is not the goal because the Zen master would say profits happen ‘when you do everything else right’.

Everything we make pollutes. The most responsible thing we can do is to make each product as well as we know how so it lasts as long as possible.

Going back to a simpler life based on living by sufficiency rather than excess is not a step backward. Rather, returning to a simpler way allows us to regain our dignity, puts us in touch with the land, and makes us value human contact again.

Hiring people with diverse backgrounds brings in a flexibility of thought and openness to new ways of doing things, as opposed to hiring clones from business schools who have been taught a codified way of doing business.

I believe the accepted model of capitalism that demands endless growth deserves the blame for the destruction of nature, and it should be displaced. Failing that, I try to work with those companies and help them change the way they think about our resources.

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Topics by Yvon Chouinard

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The Future Blueprint

The Home Therapist: Anti Anxiety

The Autobiography

The Behaviour Diary

The Dating Diary

The Relationship Therapist

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