Quotes by William Bernbach

William Bernbach

A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad.

Campaigns

Design

People

A principle isn’t a principle until it costs you something.

Advertising Business

Cost

Principles

Adapt your techniques to an idea, not an idea to your techniques.

Ideas

Technique

Advertising doesn’t create a product advantage. It can only convey it.

Advantage

Advertising

Business

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising

Art

Business

Advertising is the art of persuasion.

Advertising

Art

Persuasion

All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.

Business

Media

Use

An idea can turn to dust or magic, depending on the talent that rubs against it.

Creativity

Motivational

Positive

Because an appeal makes logical sense is no guarantee that it will work.

Guarantees

Guarantees That

Logical

Creativity is the most practical thing a businessman can employ.

Advertising Business

Businessman

Creativity

Follow The Behaviour University in order to get the greatest quotes from the greatest people of all time so that you can tap into your own greatness.

Absence

Ads

Advantage

Advertising

Advertising Business

Analysis

Apathy

Art

Artist

Artistry

Belief

Believe

Book

Brave

Business

Businessman

Campaigns

Can Do

Communication

Consumers

Corn

Cost

Creativity

Design

Desire

Differences

Discipline

Elements

Endure

Evil

Facts

Fall

Familiarity

Feels

Flower

Forget

Funny Inspirational

Gimmicks

Good Taste

Great Advertising

Guarantees

Guarantees That

Heart

Humorous

Ideas

Ifs

Imitation

Intelligent

Interesting

Jobs

The Future Blueprint

Tool

The Home Therapist: Anti Anxiety

Tool

The Autobiography

Tool

The Behaviour Diary

Tool

The Dating Diary

Tool

The Relationship Therapist

Tool

Quotes by William Bernbach

William Bernbach

A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad.

A principle isn’t a principle until it costs you something.

Adapt your techniques to an idea, not an idea to your techniques.

Advertising doesn’t create a product advantage. It can only convey it.

Advertising is fundamentally persuasion and persuasion happens to be not a science, but an art.

Advertising is the art of persuasion.

All of us who professionally use the mass media are the shapers of society. We can vulgarise that society. We can brutalise it. Or we can help lift it onto a higher level.

An idea can turn to dust or magic, depending on the talent that rubs against it.

Because an appeal makes logical sense is no guarantee that it will work.

Creativity is the most practical thing a businessman can employ.

Get Social with TBU

Topics by William Bernbach

Popular Tools

The Future Blueprint

The Home Therapist: Anti Anxiety

The Autobiography

The Behaviour Diary

The Dating Diary

The Relationship Therapist

Menu

Menu