Quotes by Tim Wu

Tim Wu

Advertising always corrupts the goal of the search engine, which is to try to give you the most important stuff, not the stuff someone paid there to be there.

Giving

Goal

Trying

Advertising just keeps getting heavier and heavier and heavier. It doesn’t have any natural limit, and we haven’t found the place for the limit. And I think it’s really important, therefore, that some of the revolts that are undergoing right now, you know, whether it’s ad blockers or other things, are people trying to set some lines so that we say, you know, this far but no further. And this is where it ends.

Important

People

Thinking

All business models have something challenging about them, but the problem with the attention merchant business model they have is they need to keep increasing the amount of ads they deliver to people and therefore make their product worse.

Challenges

Needs

People

BE THE MEDIA is uplifting and empowering.

Empowering

Media

Uplifting

Every time you click on a like button on another site, you’ve told Facebook that you’re doing that. And so therefore advertisers know who their fan base is.

Buttons

Fans

Site

Facebook, when it began, like Google, was very resistant to advertising. They knew, like all – Mark Zuckerberg, like all good engineers, knew that advertising makes the product worse. But, you know, over time, they’ve been forced to increase the advertising load more and more and more. And the way they advertise is they – it’s subtle but they know everything, you know, about everybody on the site.

Google

Way

Zuckerberg

Google – and some of the other sites, YouTube and, you know – Google has an amazing search engine. The map product is incredible. So there’s a sort of exchange when you put up with a bunch of ads. Facebook basically gives you access to your friends who, in theory, you had access to already. So sometimes I don’t really understand the deal, but I guess it makes it slightly easier. So that’s their contribution.

Giving

Google

Maps

Google has – at least at this point – maintained the line where it keeps organic results separate from the advertisements. But over time – so in other words, you still get the – there still are honest to goodness results which are based on an algorithm which is based on how important or how many people link to that particular site, so there’s that. At the very beginning, there were unobtrusive advertisements on the side that sort of showed up when you typed in certain phrases. Over time, the amount of real estate that those ads take up has increased.

Google

People

Real

Google has you at a very specific mental state that is, looking for something. And what they’ve always been able to say is, we deliver your message at the exact time someone is, say, looking for fishing hooks or looking for marriage counseling or looking for a lawyer for a particular problem. And here we have our customers telling you what is in their heart and soul. It’s something that, you know, advertisers have wanted for decades.

Fishing

Heart

Soul

Google’s AdWords, they allow you to bid on words that people will type into the search engine, and they cost more or less. For example, I think mortgage refinancing can cost – now, it’s probably hundreds, maybe thousands of dollars. So, in other words, they are allowing you to bid on what people are going to type, and that is the AdWords program. So you own certain terms, and then your ads show up as opposed to someone else’s.

Google

People

Thinking

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Addresses

Ads

Advertising

Age

America

Antidote

Army

Art

Beautiful

Being Free

Believe

Blessing

Block

Boring

Breakup

Buttons

Calling

Car

Care

Cash

Challenges

Coffee

Communication

Complicated

Computer

Controversial

Crazy

Crush

Cures

Decision

Disease

Disruptive

Doe

Drinking

Emotion

Empires

Empowering

Energy

Essentials

Exercise

Faces

Fans

Feels

Fishing

Giving

Goal

Gone

Google

Government

Growth

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Quotes by Tim Wu

Tim Wu

Advertising always corrupts the goal of the search engine, which is to try to give you the most important stuff, not the stuff someone paid there to be there.

All business models have something challenging about them, but the problem with the attention merchant business model they have is they need to keep increasing the amount of ads they deliver to people and therefore make their product worse.

BE THE MEDIA is uplifting and empowering.

Every time you click on a like button on another site, you’ve told Facebook that you’re doing that. And so therefore advertisers know who their fan base is.

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Topics by Tim Wu

Popular Tools

The Future Blueprint

The Home Therapist: Anti Anxiety

The Autobiography

The Behaviour Diary

The Dating Diary

The Relationship Therapist

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