Quotes by Sheena Iyengar

Sheena Iyengar

[Americans] think that choice, as seen through the American lens, best fulfills an innate and universal desire for choice in all humans. Unfortunately, these beliefs are based on assumptions that don’t always hold true in many countries, in many cultures.

Country

Inspiration

Motivation

A chess master can keep track of more choices than the number of stars in the galaxy within an instant, but these are people that have truly learned and mastered the choices that they have and how to deal with those choices over a very, very long period of training, so essentially what they’re really doing is ruling out all the irrelevant choices and only zeroing in on the most relevant, useful choices at the moment.

Long

Numbers

Stars

A clear right answer and the opportunity to change the options? This is the chooser’s dream.

Answers

Dream

Opportunity

Also if they choose from more options than fewer options they’re less satisfied with what they choose and that is true whether they’re choosing chocolates or which job offer to accept.

Accepting

Chocolate

Jobs

And guys will say looks matter, but they’ll also say things like “Well, she should be smart and kind.” And you know those are… so the typical responses and if you give them just a few options, like five or six, then they will rate them on the very characteristics that they said were really important to them.

Giving

Guy

Smart

Are you going to be able to shave your legs? Are you going to be able to get married? So it was constantly thinking about both choice in terms of possibilities – I mean because choice is the thing that is supposed to enable you to be whatever it is you want to be – and yet, at the same time you have to think about choice in terms of its limitations.

Choices

Mean

Thinking

As we get older, we get better at choosing in ways that will make us happy. We do a better job at picking activities that make us happy, and at spending time with people who make us happy. We’re also better at letting things go.

Get Better

Jobs

People

Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.

Appreciate

Art

Assessment

Choice is more than picking ‘x’ over ‘y.’ It is a responsibility to separate the meaningful and the uplifting from the trivial and the disheartening. It is the only tool we have that enables us to go from who we are today to who we want to be tomorrow.

Meaningful

Responsibility

Uplifting

First-generation children were strongly influenced by their immigrant parents’ approach to choice. For them, choice was not just a way of defining and asserting their individuality, but a way to create community and harmony by deferring to the choices of people whom they trusted and respected.

Children

Inspiration

Motivation

Follow The Behaviour University in order to get the greatest quotes from the greatest people of all time so that you can tap into your own greatness.

Accepting

Animal

Answers

Appreciate

Art

Artist

Assessment

Attitude

Baby

Born

Children

Chocolate

Choices

Commitment

Country

Culture

Dad

Decision

Desire

Differences

Different

Difficult Choices

Doors

Doubt

Dream

Easier

Exercise

Facts

Feelings

Financial

Freedom

Get Better

Giving

Growing Up

Guy

Hands

Heart

Home

Hundred

Ice Cream

Ideas

Important

Influence

Inspiration

Interesting

Jam

Japan

Jobs

Keys

Kids

The Future Blueprint

Tool

The Home Therapist: Anti Anxiety

Tool

The Autobiography

Tool

The Behaviour Diary

Tool

The Dating Diary

Tool

The Relationship Therapist

Tool

Quotes by Sheena Iyengar

Sheena Iyengar

[Americans] think that choice, as seen through the American lens, best fulfills an innate and universal desire for choice in all humans. Unfortunately, these beliefs are based on assumptions that don’t always hold true in many countries, in many cultures.

A clear right answer and the opportunity to change the options? This is the chooser’s dream.

Also if they choose from more options than fewer options they’re less satisfied with what they choose and that is true whether they’re choosing chocolates or which job offer to accept.

As we get older, we get better at choosing in ways that will make us happy. We do a better job at picking activities that make us happy, and at spending time with people who make us happy. We’re also better at letting things go.

Balancing hopes, desires and an appreciating of the possibilities with a clear-eyed assessment of the limitations: that is the art of choosing.

Choice is more than picking ‘x’ over ‘y.’ It is a responsibility to separate the meaningful and the uplifting from the trivial and the disheartening. It is the only tool we have that enables us to go from who we are today to who we want to be tomorrow.

First-generation children were strongly influenced by their immigrant parents’ approach to choice. For them, choice was not just a way of defining and asserting their individuality, but a way to create community and harmony by deferring to the choices of people whom they trusted and respected.

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Topics by Sheena Iyengar

Popular Tools

The Future Blueprint

The Home Therapist: Anti Anxiety

The Autobiography

The Behaviour Diary

The Dating Diary

The Relationship Therapist

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