Quotes by Robert Waterman McChesney

Robert Waterman McChesney

A big part of my book deals with the caliber of journalism. Our journalism in general is deplorable, and on elections in particular it’s very ineffectual. There are a lot of problems, a lot of them having to do with to problems within the professional code of journalism, which defines its role as the regurgitation of what people in power say. Another big problem is that we allow people with money to basically buy what’s talked about in campaigns through running TV ads.

Book

People

Running

Advertising is the voice of capital. We need to do whatever we can to limit capitalist propaganda, regulate it, minimize it, and perhaps even eliminate it. The fight against hyper-commercialism becomes especially pronounced in the era of digital communications.

Communication

Fighting

Voice

Also, the commercial media in a superior position, really, to any other corporate lobby, because where would people hear about commercial media or corporate media criticism, where would they hear criticism of them other than in the commercial media?

Criticism

Media

People

An informed public democracy means rule of the people. A media system is absolutely essential to that process, if people are going to be political equals, they to have to have the information and tools so they can actually be participants. That’s liberal democracy 101.

Mean

People

Political

And they’ve got to be held accountable; our broadcasting system has to be made accountable; and unless it is, it’s going to be very hard to change anything else for the better in this country.

Broadcasting

Country

Made

And understand that scarce spectrum is used today for example for cell phone operators, they have to pay for the airwaves they use, for their services.

Cells

Phones

Use

Any serious effort to reform the media system would have to necessarily be part of a revolutionary program to overthrow the capitalist system itself.

Effort

Media

Reform

As the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society.

Mainstream Society

Media

Support

Basically what they’re saying is, if you want to be on TV, if you want to be a credible candidate, you’ve got to buy ads. And if you’re not buying ads, you’re not a credible candidate, we don’t cover you.

Over You

Tvs

Want

Because Hightower’s problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh’s, even if they have similar ratings, because of what Hightower is saying.

Problem

Rating

Would Be

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Advertising

Answers

Association

Attitude

Average

Being Free

Bills

Book

Broadcasting

Campaigns

Cells

Chance

Choices

Class

Commitment

Communication

Community

Competition

Congratulations

Corporations

Country

Couple

Criticism

Culture

Doors

Educational

Effort

Explicit

Fighting

Friendly

Fun

Fundamentals

Giving

Goal

Government

Half

Helping

Input

Internet

Issues

Journalism

Law

Long

Looks

Loss

Made

Mainstream Society

March

Maximizing

Mean

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Quotes by Robert Waterman McChesney

Robert Waterman McChesney

Advertising is the voice of capital. We need to do whatever we can to limit capitalist propaganda, regulate it, minimize it, and perhaps even eliminate it. The fight against hyper-commercialism becomes especially pronounced in the era of digital communications.

Also, the commercial media in a superior position, really, to any other corporate lobby, because where would people hear about commercial media or corporate media criticism, where would they hear criticism of them other than in the commercial media?

An informed public democracy means rule of the people. A media system is absolutely essential to that process, if people are going to be political equals, they to have to have the information and tools so they can actually be participants. That’s liberal democracy 101.

And they’ve got to be held accountable; our broadcasting system has to be made accountable; and unless it is, it’s going to be very hard to change anything else for the better in this country.

And understand that scarce spectrum is used today for example for cell phone operators, they have to pay for the airwaves they use, for their services.

Any serious effort to reform the media system would have to necessarily be part of a revolutionary program to overthrow the capitalist system itself.

As the mainstream media has become increasingly dependent on advertising revenues for support, it has become an anti-democratic force in society.

Basically what they’re saying is, if you want to be on TV, if you want to be a credible candidate, you’ve got to buy ads. And if you’re not buying ads, you’re not a credible candidate, we don’t cover you.

Because Hightower’s problem, among other things, is that advertisers would be a lot less interested in his show than in Limbaugh’s, even if they have similar ratings, because of what Hightower is saying.

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