Quotes by Robert Cialdini

Robert Cialdini

A few years ago, the Bose Acoustics Corporation had a new product, the Bose Wave Music System. And their ad campaign for it was not successful until they changed one thing. At the top of the ad they said, “Hear what you’ve been missing.” And that caused the skyrocketing of the interest in purchasing of the product. Why? Because with something new, people are uncertain, and when they are uncertain, they want to avoid losses.

Loss

People

Successful

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.

People

Principles

Successful

At the beginning of each lecture I say, ‘Here’s a set of events unexplainable by common sense, and I promise you’ll be able to solve this mystery at the end of class.’

Assessment

Class

Teaching

By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and deflect the many psychological influences on liking.

Attention

Tasks

Trying

If we are paying attention to something, it’s important. That’s how we decide to pay attention. But a communicator can reroute our attention to something that isn’t important, but make it seem important as a consequence.

Attention

Important

Pay Attention

Our best evidence of what people truly feel and believe comes less from their words than from their deeds.

Believe

Feelings

People

Pre-suasion is the practice of getting people sympathetic to your message before they experience it.

People

Sympathetic

Pre-suasion is the practice of getting people sympathetic to your message before they experience it. It’s the ability to cause people to have something at the top of their consciousness that makes them receptive to your message that’s yet to come.

Ability

Consciousness

People

Presuasion is what you say immediately before you deliver your message that leverages your success tremendously.

The factor that frequently determines whether people are going to make a particular choice is not the factor that counsels wisely or the one that leads to the greatest economic benefit. It’s the one that’s top of the consciousness in the moment.

Choices

Consciousness

People

Follow The Behaviour University in order to get the greatest quotes from the greatest people of all time so that you can tap into your own greatness.

Ability

Action

Answers

Assessment

Attention

Attitude

Believe

Choices

Class

Commodity

Consciousness

Decision

Differences

Feelings

Finals

Flower

Hands

Important

Interesting

Joy

Loss

Lying

Opponents

Party

Pay Attention

People

Principles

Psychology

Scarce

School

Successful

Sympathetic

Tasks

Teaching

Trying

Use

Views

Winning

Wish

Yield

The Future Blueprint

Tool

The Home Therapist: Anti Anxiety

Tool

The Autobiography

Tool

The Behaviour Diary

Tool

The Dating Diary

Tool

The Relationship Therapist

Tool

Quotes by Robert Cialdini

Robert Cialdini

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.

At the beginning of each lecture I say, ‘Here’s a set of events unexplainable by common sense, and I promise you’ll be able to solve this mystery at the end of class.’

By concentrating our attention on the effect rather than the causes, we can avoid the laborious, nearly impossible task of trying to detect and deflect the many psychological influences on liking.

If we are paying attention to something, it’s important. That’s how we decide to pay attention. But a communicator can reroute our attention to something that isn’t important, but make it seem important as a consequence.

Our best evidence of what people truly feel and believe comes less from their words than from their deeds.

Pre-suasion is the practice of getting people sympathetic to your message before they experience it.

Pre-suasion is the practice of getting people sympathetic to your message before they experience it. It’s the ability to cause people to have something at the top of their consciousness that makes them receptive to your message that’s yet to come.

Presuasion is what you say immediately before you deliver your message that leverages your success tremendously.

The factor that frequently determines whether people are going to make a particular choice is not the factor that counsels wisely or the one that leads to the greatest economic benefit. It’s the one that’s top of the consciousness in the moment.

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Topics by Robert Cialdini

Popular Tools

The Future Blueprint

The Home Therapist: Anti Anxiety

The Autobiography

The Behaviour Diary

The Dating Diary

The Relationship Therapist

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