Quotes by Norbert Reithofer

Norbert Reithofer

As far as I’m concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.

Climate Change

Premium

Sustainability

As far as I’m concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no other brand, will still stand for vitality and driving pleasure in the future. But it will also represent efficiency and environmental friendliness.

Bmw

Environmental

Vitality

BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.

Average

Bmw

Powerful

European carmakers pledged to reduce CO2 emissions by 25 percent from 1995 to 2008. We kept our word and reduced the value even more. This is not the result of short-term gimmickry. We decided years ago to develop the relevant models and engines, otherwise we wouldn’t be able to offer them today.

Able

Our Words

Years

I am firmly convinced that the trend toward more fuel-efficient vehicles is not a fad. Gas prices will continue to rise in the medium to long term, because demand is growing considerably in China, India and other countries.

Country

India

Long

I have told our senior executives that I will slaughter holy cows if it benefits the company’s long-term success. When we asked ourselves whether Formula 1 still matched the concept of a sustainable company, the clear answer was no.

Answers

Long

Senior

If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now clear to everyone that we, as an automaker, have no alternative but to take [environmental protection] course.

Alternatives

Environmental

People

In the European Union, a fleet average of 95 grams of CO2 per kilometer will be permitted in 2020. This corresponds to fuel consumption of about four liters (per 100 kilometers; about 59 mpg). We have to continue reducing the fuel consumption of our vehicles and offer hybrid and electric vehicles, or else we will be unable to achieve these values.

Average

Electric Vehicles

Fuel

It isn’t a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this happen.

Hard Work

Mobility

Today

Joschka Fischer was a Green Party politician and Germany’s foreign minister. We hired Mr. Fischer, as well as former US Secretary of State Madeleine Albright, as advisors because we, as an automaker, want to know, for example, how new emissions laws will develop in the United States, Europe and Asia. Fischer and Ms. Albright have diverse contacts worldwide. They can call our attention to trends early on, information from which we can benefit.

Europe

Law

Party

Follow The Behaviour University in order to get the greatest quotes from the greatest people of all time so that you can tap into your own greatness.

Able

Alternatives

Answers

Average

Benefits

Bmw

Business

Car

Challenges

Cities

Climate Change

Corporations

Country

Electric

Electric Vehicles

Environmental

Europe

Expectations

Eye

Fuel

Groups

Hard Work

Important

India

Key To Success

Keys

Law

Long

Made

Makers

Management

Missions

Mobility

Numbers

Opportunity

Our Words

Party

People

Play

Powerful

Premium

Senior

Size

Sustainability

Today

Typewriters

Vehicle

Venture

Vitality

Years

The Future Blueprint

Tool

The Home Therapist: Anti Anxiety

Tool

The Autobiography

Tool

The Behaviour Diary

Tool

The Dating Diary

Tool

The Relationship Therapist

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Quotes by Norbert Reithofer

Norbert Reithofer

As far as I’m concerned, however, it is clear that the concept of premium will be increasingly defined through sustainability in the future.

As far as I’m concerned, it is clear that the concept of premium will be increasingly defined through sustainability in the future. BMW, like no other brand, will still stand for vitality and driving pleasure in the future. But it will also represent efficiency and environmental friendliness.

BMW models are more powerful on average than competitors. This is precisely what we are aiming for: less fuel consumption and more driving pleasure.

European carmakers pledged to reduce CO2 emissions by 25 percent from 1995 to 2008. We kept our word and reduced the value even more. This is not the result of short-term gimmickry. We decided years ago to develop the relevant models and engines, otherwise we wouldn’t be able to offer them today.

I am firmly convinced that the trend toward more fuel-efficient vehicles is not a fad. Gas prices will continue to rise in the medium to long term, because demand is growing considerably in China, India and other countries.

I have told our senior executives that I will slaughter holy cows if it benefits the company’s long-term success. When we asked ourselves whether Formula 1 still matched the concept of a sustainable company, the clear answer was no.

If you, as CEO, have recognized an approach as being the right one, you have to pursue it consistently, even if some people disagree. But it is now clear to everyone that we, as an automaker, have no alternative but to take [environmental protection] course.

It isn’t a given that the companies that provide mobility today will also be the ones to do so tomorrow. Every company has to work hard to make this happen.

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Topics by Norbert Reithofer

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The Future Blueprint

The Home Therapist: Anti Anxiety

The Autobiography

The Behaviour Diary

The Dating Diary

The Relationship Therapist

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