Quotes by Nir Eyal

Nir Eyal

As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are…can give them real staying power

Commitment

Real

Thinking

Brainstorm new interfaces that could introduce opportunities or threats to your business.

Introducing

Opportunity

Threat

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Ease

Motivation

Two

Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection

Acceptance

Pain

Rejection

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Action

Degrees

Pain

Habit-forming products alleviate users’ pain by relieving a pronounced itch.

Alleviate

Habit

Pain

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

Habit

Nice

Products

If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much.

Asking

Effort

Investing

Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.

Emotion

Links

Marketing

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

Engagement

Flossing

Increase

Follow The Behaviour University in order to get the greatest quotes from the greatest people of all time so that you can tap into your own greatness.

Acceptance

Action

Advantage

Alleviate

Asking

Commitment

Company

Creating

Degrees

Different

Ease

Easier

Effort

Emotion

Engagement

Failing

Faster

Flossing

Frustration

Goal

Growth

Habit

Increase

Influence

Innovation

Introducing

Investing

Links

Marketing

Motivation

Nice

Opportunity

Pain

People

Products

Real

Rejection

Rivals

Someday

Thinking

Threat

Two

Use

Users

Values

Want

Why Not

The Future Blueprint

Tool

The Home Therapist: Anti Anxiety

Tool

The Autobiography

Tool

The Behaviour Diary

Tool

The Dating Diary

Tool

The Relationship Therapist

Tool

Quotes by Nir Eyal

Nir Eyal

As fleeting commitments, diets often fail. Thinking of dietary choices as part of who you are…can give them real staying power

Brainstorm new interfaces that could introduce opportunities or threats to your business.

Companies leverage two basic pulleys of human behavior to increase the likelihood of an action occuring: the ease of performing an action and the psychological motivation to do it.

Fogg states that all humans are motivated to seek pleasure and avoid pain; to seek hope and avoid fear; and finally, to seek social acceptance and avoid rejection

For an infrequent action to become a habit, the user must perceive a high degree of utility, either from gaining pleasure or avoiding pain.

Habit-forming products alleviate users’ pain by relieving a pronounced itch.

Habit-forming products often start as nice-to-haves, but once the habit is formed, they become must-haves.

If users are not doing what the designer intended (when users are investing time, effort, etc in your product), the designer may be asking them to do too much.

Instead of relying on expensive marketing, habit-forming companies link their services to the users’ daily routines and emotions.

Like flossing, frequent engagement with a product, especially over a short period of time, increases the likelihood of forming new routines.

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Topics by Nir Eyal

Popular Tools

The Future Blueprint

The Home Therapist: Anti Anxiety

The Autobiography

The Behaviour Diary

The Dating Diary

The Relationship Therapist

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