Quotes by Martin Sorrell

Martin Sorrell

Donald Trumps’ senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!

Reality

Senior

Tv Shows

F1 is a fight for people’s time. There are millions of options today for how to spend it. That is probably the biggest difference from 1968 to now.

Differences

Fighting

People

Formula One gives a platform to companies like Rolex – and that’s just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention of everybody on a regular basis.

Media

Reading

Space

Formula One is not just multinationals. It’s also about national players wanting to get global coverage.

Coverage

Formulas

Player

I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.

Daughter

Mother

People

I recently interviewed Bernie Ecclestone in London. He had a go at women, said [Vladimir] Putin should be running Europe and so on. He enjoys it – he’s been doing it for such a long time. He has an entrenched position. The truth be known, he is unique, right?

Europe

Running

Unique

I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn’t really make it better in my point of view.

Firsts

Underwear

Views

I’m in a business where there’s complete anarchy. You can’t control it – you can only react to it. The control that people traditionally had over their message is gone. Look at Wikileaks: you have to approach everything you write on the basis it’s going to be on the front page of the newspaper.

People

Wikileaks

Writing

If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.

If you look at the rights situation – what media companies pay – then you see that the rights prices continue to rise for powerful sports. Now what does that tell you? It tells you that the demand amongst global and local sponsors for these kinds of sports is immense, even if there is controversy attached to them like FIFA – who would definitely be number one on that list, though F1 has also been somewhat controversial.

Powerful

Rights

Sports

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Agency

Answers

Business

Car

Challenges

Community

Competition

Cost

Country

Coverage

Crap

Creative

Daughter

Differences

Dream

Economy

Enthusiasm

Europe

Fighting

Firsts

Focus

Formulas

Games

Goggles

Gone

Government

Growth

Hero

India

Investment

Jobs

Lasts

Marketing

Mean

Media

Mother

Names

Optimistic

People

Percent

Player

Powerful

Race

Reading

Reality

Rights

Running

Senior

Social Media

Space

The Future Blueprint

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Quotes by Martin Sorrell

Martin Sorrell

Donald Trumps’ senior advisor said on CNN that the US Presidential election was the ultimate reality TV show! Appeal to those you want to reach!

F1 is a fight for people’s time. There are millions of options today for how to spend it. That is probably the biggest difference from 1968 to now.

Formula One gives a platform to companies like Rolex – and that’s just in media space, watching television or reading newspapers, digital or physical. You see the brand in the context of the competition and bring it to the attention of everybody on a regular basis.

Formula One is not just multinationals. It’s also about national players wanting to get global coverage.

I interviewed Kim Kardashian recently and had a conversation with her mother. A lot of people have various thoughts about Kim Kardashian, her mother and her sisters, but it is an incredibly well thought through concept and branding. Each of the daughters appeals to a different segment of the market.

I recently interviewed Bernie Ecclestone in London. He had a go at women, said [Vladimir] Putin should be running Europe and so on. He enjoys it – he’s been doing it for such a long time. He has an entrenched position. The truth be known, he is unique, right?

I remember that Jackie [Stewart] was the first driver wearing flameproof underwear! What it definitely was: it was much more flamboyant. But that doesn’t really make it better in my point of view.

If you are a driver of a team and have a certain set of sponsors, who is the target market for those sponsors? But, of course, it is also a question of nationality.

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The Behaviour Diary

The Dating Diary

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