Quotes by Martin Lindstrom

Martin Lindstrom

[Logo] is an encapsulation of an emotion.

Emotion

Logos

A brand is an emotional construct. It helps you to project an image to the world which you’d like to own.

Emotional

Helping

World

A competitor is a valuable foil that unites a company from within and pushes the brand’s boundaries.

Boundaries

Company

Valuable

A global brand building strategy is, in reality, a local plan for every market.

Building

Reality

Strategy

Because we’re always more woundable when caught at exactly the time where we’re in the mood for that particular product or service – and as Big Data increasingly are able to pick up on clues revealing desire – automated systems are increasingly able to hit at exactly those moments, across those channels we move – with an offer matching exactly what we’re desiring.

Data

Desire

Moving

Big data is great when you want to verify and quantify small data – as big data is all about seeking a correlation – small data about seeking the causation.

Bigs

Data

Want

Brand handling synergy means developing and communicating your company’s values and identity consistently.

Identity

Mean

Synergy

Branding is not about what something says or what it means, but how it makes us feel.

Branding

Feels

Mean

Brands must make use of the inclination of consumers to be persuaded by friends.

Brands

Consumers

Use

Brands’ use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications

Communication

Marketing

Media

Follow The Behaviour University in order to get the greatest quotes from the greatest people of all time so that you can tap into your own greatness.

Able

Action

Advertising

Ancient

Apples

Beer

Bigs

Bored

Boredom

Boundaries

Brain

Branding

Brands

Building

California

Coke

Color

Communication

Community

Company

Consumers

Cosmetics

Country

Creative

Creative Space

Creativity

Data

Desire

Direct Sales

Dna

Doors

Dots

Effort

Emotion

Emotional

Encounters

Enemy

Engagement

Eye

Factories

Facts

Fairytale

Feels

Filters

Focus

Foundation

Goal

Gone

Helping

Home

The Future Blueprint

Tool

The Home Therapist: Anti Anxiety

Tool

The Autobiography

Tool

The Behaviour Diary

Tool

The Dating Diary

Tool

The Relationship Therapist

Tool

Quotes by Martin Lindstrom

Martin Lindstrom

[Logo] is an encapsulation of an emotion.

A brand is an emotional construct. It helps you to project an image to the world which you’d like to own.

A competitor is a valuable foil that unites a company from within and pushes the brand’s boundaries.

A global brand building strategy is, in reality, a local plan for every market.

Big data is great when you want to verify and quantify small data – as big data is all about seeking a correlation – small data about seeking the causation.

Brand handling synergy means developing and communicating your company’s values and identity consistently.

Branding is not about what something says or what it means, but how it makes us feel.

Brands must make use of the inclination of consumers to be persuaded by friends.

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Topics by Martin Lindstrom

Popular Tools

The Future Blueprint

The Home Therapist: Anti Anxiety

The Autobiography

The Behaviour Diary

The Dating Diary

The Relationship Therapist

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