Quotes by Marshall McLuhan

Marshall McLuhan

… Their power to see environments as they really are.

Environment

Media

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…the logic of the photograph is neither verbal nor syntactical, a condition which renders literary culture quite helpless to cope with the photograph.

Culture

Logic

Photograph

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“Work” does not exist in a nonliterate world. The primitive hunter or fisherman did no work, any more than does the poet, painter, or thinker of today. Where the whole man is involved there is no work.

Doe

Hunters

Men

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[Cameras] tend to turn people into things and the photograph extends and multiplies the human image to the proportions of mass-produced merchandise and, [in the age of photography] the world itself becomes a sort of museum of objects that have been encountered before in some other museum and to say that the camera cannot lie is merely to underline the multiple deceits that are now practiced in its name.

Lying

Museums

Photography

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A commercial society whose members are essentially ascetic and indifferent in social ritual has to be provided with blueprints and specifications for evoking the right tone for every occasion.

Members

Social

Tone

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A light bulb creates an environment by its mere presence.

Bulbs

Environment

Light

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A moral point of view too often serves as a substitute for understanding in technological matters.

Matter

Understanding

Views

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A new medium is never an addition to an old one, nor does it leave the old one in peace. It never ceases to oppress the older media until it finds new shapes and positions for them.

Doe

Media

Shapes

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A nomadic society cannot experience enclosed space.

Nomadic

Space

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A point of view can be a dangerous luxury when substituted for insight and understanding.

Attitude

Life

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