Quotes by Leo Burnett

Leo Burnett

A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.

Coffins

Doors

Speak

A good ad which is not run never produces sales.

Inspirational Sales

Motivational Sales

Running

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Creativity

Fun

Inspirational

Don’t tell me how good you make it; tell me how good it makes me when I use it.

Creative

Marketing

Use

I am often asked how I got into the business. I didn’t. The business got into me.

I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency

Agency

Believe

Successful

Products are made in the factory, but brands are created in the mind.

Branding

Factories

Mind

Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

Confusion

Irritation

Noses

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable

Honesty

Issues

Moral

The most dangerous thing that can happen to us, I think, is to permit a feeling to develop that any client is a problem. I have always taken the attitude that no account is a ‘problem account’ but that all accounts have important problems attached to them – that you can waste more time and burn up more nervous energy by fighting a problem than by taking a positive attitude and solving it. It sure gives you a nice, warm glow when you do.

Attitude

Nice

Taken

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Advertising

Agency

Attitude

Believe

Branding

Coffins

Confusion

Creative

Creativity

Design

Doors

Dream

Economy

Educational

Factories

Fun

Funny

Honesty

Inspirational

Inspirational Sales

Irritation

Issues

Leadership

Marketing

Mind

Moral

Motivational Sales

Needs

New Relationship

Nice

Noses

Permanent

Running

Secret

Smart

Speak

Success

Successful

Taken

Use

The Future Blueprint

Tool

The Home Therapist: Anti Anxiety

Tool

The Autobiography

Tool

The Behaviour Diary

Tool

The Dating Diary

Tool

The Relationship Therapist

Tool

Quotes by Leo Burnett

Leo Burnett

A company in which anyone is afraid to speak up, to differ, to be daring and original, is closing the coffin door on itself.

A good ad which is not run never produces sales.

Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.

Don’t tell me how good you make it; tell me how good it makes me when I use it.

I am often asked how I got into the business. I didn’t. The business got into me.

I believe that superior creative work always has been, is, and always will be the hub of the wheel in any successful agency

Products are made in the factory, but brands are created in the mind.

Rarely have I seen any really great advertising created without a certain amount of confusion, throw-aways, bent noses, irritation and downright cursedness.

Regardless of the moral issue, dishonesty in advertising has proved very unprofitable

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Topics by Leo Burnett

Popular Tools

The Future Blueprint

The Home Therapist: Anti Anxiety

The Autobiography

The Behaviour Diary

The Dating Diary

The Relationship Therapist

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