Quotes by Jerry Greenfield

Jerry Greenfield

Ben & Jerry’s evolved into what it is doing and is trying to transition its supply chain, but this is essentially retrofitting. In the social enterprise movement, we see companies whose essence, the products they make, the reason they exist from day one, is because these people see something out in the world that they cannot accept.

Essence

People

Trying

Ben & Jerry’s is an indulgent dessert that should be eaten in moderation. You should not be replacing more than one meal a day with ice cream. We do not consider a pint or a tub of ice cream to be a single serving.

Ice Cream

Meals

Tubs

Ben and I built Ben & Jerry’s on the idea that business has a responsibility to the community and environment If you open up the mind, the opportunity to address both profits and social conditions are limitless. It’s a process of innovation If we were going to have a business we were going to have one that was consistent with our values We measured our success not just by how much money we made, but by how much we contributed to the community. It was a two-part bottom line.

Ideas

Opportunity

Responsibility

Business can be a source of progressive change.

Progressive

Progressive Change

Source

Businesses can lead with their values and make money, too. You don’t have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.

Caring

Environmental

Making Money

Businesses typically look at issues like price, quality, time of delivery. They don’t often think about social and environmental impact because they’re focused on their financial bottom line.

Impact

Issues

Thinking

Don’t just do something because it’s a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you’re doing something you are passionate about and really believe in, then that will carry you through.

Believe

Ideas

Passionate

I eat many different ice creams. I’m not an ice cream snob, although I do think Ben & Jerry’s is the best. But I’m happy to eat anybody’s ice cream, really. As long as it’s good.

Ice Cream

Long

Thinking

I guess I harboured hopes that things would happen more quickly, but I’m not disappointed.

Disappointed

Happens

I like that Ben & Jerry’s is willing to speak out about social and political issues that aren’t always safe – but are the right thing to do.

Issues

Political

Speaks Out

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Believe

Bigs

Caring

Community

Cost

Delicious

Disappointed

Emotional

Environmental

Essence

Experts

Giving

Great Things

Guy

Happens

Helping

Ice Cream

Ideas

Impact

Innovation

Issues

Jerry

Levels

Lines

Long

Making Mistakes

Making Money

Meals

Mind

Mistake

Motivational

Needs

Nuts

Opportunity

Owners

Packaging

Passionate

People

Political

Powerful

Problem

Progressive

Progressive Change

Recycling

Responsibility

Should

Social

Source

Speaks Out

Stand For Something

The Future Blueprint

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The Home Therapist: Anti Anxiety

Tool

The Autobiography

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The Behaviour Diary

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The Dating Diary

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The Relationship Therapist

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Quotes by Jerry Greenfield

Jerry Greenfield

Ben & Jerry’s is an indulgent dessert that should be eaten in moderation. You should not be replacing more than one meal a day with ice cream. We do not consider a pint or a tub of ice cream to be a single serving.

Business can be a source of progressive change.

Businesses can lead with their values and make money, too. You don’t have to simply be purely profit-driven. You can integrate social and environmental concerns into a business, be a caring business, be a generous business and still do very well financially.

Businesses typically look at issues like price, quality, time of delivery. They don’t often think about social and environmental impact because they’re focused on their financial bottom line.

Don’t just do something because it’s a trendy idea and will make you a lot of money. The reason I say that is because any kind of venture involves going through difficult times. If you’re doing something you are passionate about and really believe in, then that will carry you through.

I eat many different ice creams. I’m not an ice cream snob, although I do think Ben & Jerry’s is the best. But I’m happy to eat anybody’s ice cream, really. As long as it’s good.

I guess I harboured hopes that things would happen more quickly, but I’m not disappointed.

I like that Ben & Jerry’s is willing to speak out about social and political issues that aren’t always safe – but are the right thing to do.

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Topics by Jerry Greenfield

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The Future Blueprint

The Home Therapist: Anti Anxiety

The Autobiography

The Behaviour Diary

The Dating Diary

The Relationship Therapist

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