Quotes by Jeffrey Zeldman

Jeffrey Zeldman

Comments are proof most people don’t read the articles.

Articles

People

Proof

Content informs design; design without content is decoration.

Decoration

Design

Content precedes design. Design in the absence of content is not design, it’s decoration.

Absence

Design

Technology

Don’t worry about people stealing your design work. Worry about the day they stop.

Business

Starting Up

Success

Good information architecture enables people to find and do what they came for. Great information architecture takes find out of the equation: the site behaves as the visitor expects. Poor or missing information architecture neuters content, design, and programming and devalues the site for its owners as well as the audience it was created to serve. It’s like a film with no director. The actors may be good, the sets may be lovely, but audiences will leave soon after the opening credits.

Design

Missing

People

Good Web design is about the character of the content, not the character of the designer.

Character

Design

Designer

Many young web designers view their craft the way I used to view pop culture. It’s cool or it’s crap. They mistake Style for Design, when the two things are not the same at all. Design communicates on every level. It tells you where you are, cues you to what you can do, and facilitates the doing. Style is tautological; it communicates stylishness. In visual terms, style is an aspect of design; in commercial terms, style can communicate brand attributes.

Mistake

Two

Views

Real web designers write code. Always have, always will.

Design

Real

Writing

Test everything, including assumptions

Assumption

Consciousness

Tests

That’s the rational premise behind my spending hours of billable time adjusting my Facebook preferences. The real reason, of course, for all this stuff, is that it provides a way to blow off work you should be doing, while creating the illusion that you are achieving something.

Blow

Creating

Real

Follow The Behaviour University in order to get the greatest quotes from the greatest people of all time so that you can tap into your own greatness.

Absence

Articles

Assumption

Blow

Boys

Business

Character

Consciousness

Creating

Decoration

Design

Designer

Firsts

Identity

Jobs

Like Love

Love You

Missing

Mistake

People

Proof

Real

Starting Up

Success

Technology

Tests

Two

Use

Views

Voice

Way

White

Writing

The Future Blueprint

Tool

The Home Therapist: Anti Anxiety

Tool

The Autobiography

Tool

The Behaviour Diary

Tool

The Dating Diary

Tool

The Relationship Therapist

Tool

Quotes by Jeffrey Zeldman

Jeffrey Zeldman

Comments are proof most people don’t read the articles.

Content informs design; design without content is decoration.

Content precedes design. Design in the absence of content is not design, it’s decoration.

Don’t worry about people stealing your design work. Worry about the day they stop.

Good Web design is about the character of the content, not the character of the designer.

Real web designers write code. Always have, always will.

Test everything, including assumptions

That’s the rational premise behind my spending hours of billable time adjusting my Facebook preferences. The real reason, of course, for all this stuff, is that it provides a way to blow off work you should be doing, while creating the illusion that you are achieving something.

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Topics by Jeffrey Zeldman

Popular Tools

The Future Blueprint

The Home Therapist: Anti Anxiety

The Autobiography

The Behaviour Diary

The Dating Diary

The Relationship Therapist

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