Quotes by David Ogilvy

David Ogilvy

…consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

Coffee

Moving

Years

A well-run restaurant is like a winning baseball team. It makes the most of every crew member’s talent and takes advantage of every split-second opportunity to speed up service.

Baseball

Running

Teamwork

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

Agency

Men

Writing

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

Advertising

Interest

Selfish

Advertising reflects the mores of society, but it does not influence them.

Advertising

Business

Doe

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

Clock

Hours

Noise

Be more ambitious. Don’t bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time

Ambitious

Jobs

Trying

Big ideas come from the unconscious. This is true in art, in science, and in advertising. But your unconscious has to be well informed, or your idea will be irrelevant. Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret. Suddenly, if the telephone line from your unconscious is open, a big idea wells up within you.

Art

Business

Drinking

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

Fields

Rare Occasion

Tests

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You’d run like hell if a salesman came to your door and began singing at you. Why do it in advertising?

Doors

Running

Views

Follow The Behaviour University in order to get the greatest quotes from the greatest people of all time so that you can tap into your own greatness.

Advertising

Advertising Business

Agency

Agents

Ambition

Ambitious

Apprenticeship

Army

Art

Ass

Attention

Average

Awkward

Baby

Balls

Baseball

Beach

Beer

Believe

Benefits

Bigger

Bigs

Bird

Blood

Body

Book

Bores

Boys

Brands

Brilliant

Business

Buying

Campaigns

Careers

Cereal

Character

Church

Class

Clients

Clock

Coffee

Colleagues

Come Up

Community

Conscious

Consumers

Contagious

Copywriting

Corporations

Country

The Future Blueprint

Tool

The Home Therapist: Anti Anxiety

Tool

The Autobiography

Tool

The Behaviour Diary

Tool

The Dating Diary

Tool

The Relationship Therapist

Tool

Quotes by David Ogilvy

David Ogilvy

…consumers do not buy one brand of soap, or coffee, or detergent. They have a repertory of four or five brands, and move from one to another. They almost never buy a brand which has not been admitted to their repertory during its first year on the market.

A well-run restaurant is like a winning baseball team. It makes the most of every crew member’s talent and takes advantage of every split-second opportunity to speed up service.

Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.

Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.

Advertising reflects the mores of society, but it does not influence them.

At 60 miles an hour the loudest noise in this Rolls-Royce comes from the electric clock.

Be more ambitious. Don’t bunt. When you get a job to do a story or an ad, try and hit the ball out of the park every time

Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.

Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You’d run like hell if a salesman came to your door and began singing at you. Why do it in advertising?

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Topics by David Ogilvy

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The Future Blueprint

The Home Therapist: Anti Anxiety

The Autobiography

The Behaviour Diary

The Dating Diary

The Relationship Therapist

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