Quotes by Al Ries

Al Ries

A brand should strive to own a word in the mind of the consumer.

Mind

Should

Strive

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

Business

Looks

Marketing

A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.

Cancer

Focus

Light

A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.

Mind

Perception

Successful

Branding is simply a more efficient way to sell things.

Branding

Efficient

Way

Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

Aircraft Carriers

Change

Trying

Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

Business

Scope

Want

Good things happen when you narrow your focus.

Focus

Good Things

Happens

It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place

Enough Time

Forget

Needs

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

Building

Marketing

Mind

Follow The Behaviour University in order to get the greatest quotes from the greatest people of all time so that you can tap into your own greatness.

Aircraft Carriers

Answers

Authenticity

Behavior

Branding

Brands

Building

Business

Buying

Cancer

The Future Blueprint

Tool

The Home Therapist: Anti Anxiety

Tool

The Autobiography

Tool

The Behaviour Diary

Tool

The Dating Diary

Tool

The Relationship Therapist

Tool

Quotes by Al Ries

Al Ries

A brand should strive to own a word in the mind of the consumer.

A branding program should be designed to differentiate your cow from all the other cattle on the range. Even if all the cattle on the range look pretty much alike.

A laser is a weak source of energy. A laser takes [only] a few watts of energy and focuses them in a coherent stream of light. But with a laser, you can drill a hole in a diamond or wipe out cancer.

A successful branding program is based on the concept of singularity. It creates in the mind of the prospect the perception that there is no product on the market quite like your product.

Branding is simply a more efficient way to sell things.

Changing the direction of a large company is like trying to turn an aircraft carrier. It takes a mile before anything happens. And if it was a wrong turn, getting back on course takes even longer.

Customers want brands that are narrow in scope and distinguishable by a single word, the shorter the better.

Good things happen when you narrow your focus.

It normally takes decades to build a brand… It’s the forgetting of the old truth that allows a person to accept a new truth. You need to allow enough time for this forgetting to take place

Marketing is not selling. Marketing is building a brand in the mind of the prospect.

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Topics by Al Ries

Popular Tools

The Future Blueprint

The Home Therapist: Anti Anxiety

The Autobiography

The Behaviour Diary

The Dating Diary

The Relationship Therapist

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